Activities

Agenda

Marketing Strategy and Business Model for Nonprofit Organization

The non-profit sector is continuously evolving, and in today’s digitally connected world, organizations need to have a solid online presence. In recent years, non-profits have realized an importance of digital marketing to raise awareness, engage with their target audiences, and drive donations.

Digital marketing is composed of the various online outreach strategies that organizations use to promote cause to current and potential supporters.

Setting effective goals is the best way to lay the foundation of marketing strategy for nonprofit organization. It's how the organization determine what to focus on in marketing and what the organization hope to achieve by spreading message.

It can use ads as a part of digital marketing strategy to recapture previously abandoned registrations for the events, drive donations, and promote volunteer opportunities. This strategy also allows the nonprofit to increase cause’s brand recognition because supporters will encounter brand more frequently. 

Each of online marketing platforms should help create a flywheel for digital marketing strategy. Social media profiles may drive people to follow the organization, then include links to the latest newsletter. Content should lead people to the most important information on website. And that websites should allow people to share on social platforms. It creates a cycle of engagement for supporters.